When the three men coined the name Snapple, they discovered it was already owned by a small company in Texas, which appeared to have little interest in using it. Marsh, a childhood friend with whom he had attended Samuel J. In the early ’70s he went into business with Mr. Greenberg converted the business into a health food store. “We made our own sour pickles and wrapped them in newspapers.”īy the 1960s, with the East Village becoming decreasingly Jewish and increasingly hippie, Mr. Greenberg told the newspaper The Jewish Week in 1994. “It was a very traditional operation,” Mr. Marks Place, selling staples like lox, herring and pickles by the 1950s, Arnold Greenberg was running it. His father owned an appetizing store in the East Village, on First Avenue near St. 2, 1932, and grew up in the Brownsville neighborhood there. its product line comprises more than 50 flavors of juice, fruit punches and teas.Īrnold Shepard Greenberg was born in Brooklyn on Sept. Snapple is now owned by the Dr Pepper Snapple Group, based in Plano, Tex. Greenberg, Snapple’s executive vice president and chief operating officer, retired after the Quaker Oats sale. A motherly character played by an actual Snapple employee, Wendy Kaufman, the Snapple Lady answered customers’ letters.īy 1994, when Snapple was bought for $1.7 billion by the Quaker Oats Company, it was recording annual sales of about $700 million.
#SNAPPLE APPLE JUICE SERIES#
An early 1990s campaign by Kirshenbaum & Bond was built around a series of television spots featuring the Snapple Lady. The company also became known for its offbeat advertising. Sales were buoyed by the rising tide of health-conscious consumers in the 1980s in 1987, after Snapple introduced the first in its line of bottled iced teas, it became an undisputed leader in the New Age beverage market. The Snapple Beverage Corporation became one of the first companies to offer a wide line of juices and carbonated drinks made with natural ingredients. An early effort by their company, by then known as Unadulterated Food Products, was an explosive failure: they marketed a carbonated apple juice that fermented in its bottles and sent a spate of caps blasting.īut the name they had coined for the drink, Snapple (an amalgam of “snappy” and “apple”), proved so evocative that it was soon adopted by the company as a whole. Then, in the late ’70s, the three men hit on the idea of producing a soft drink flavored only with natural juice. Golden kept the window-washing business they ran together - the juice business performed modestly in its early years. Greenberg, who was by then running a health food store in the East Village in Manhattan, joined forces with two old friends, Leonard Marsh and Hyman Golden, to sell fruit juices to health food stores. Greenberg had been ill with cancer for some time, his family said. He was 80.Ī resident of Delray Beach, Fla., who also had homes in Manhattan and Southampton, N.Y., Mr. Arnold Greenberg, who began his career selling pickles and herring from a New York City storefront and went on to become a founder of Snapple, the international beverage giant, died on Friday in Manhattan.
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